WeCurate Proposal for Cosmoprof Las Vegas Survey Campaign

Objective: The primary objective of this campaign is to gauge the compatibility of potential customers with WeCurate's brand and to facilitate meaningful connections with buyers and retailers at Cosmoprof Las Vegas.

Survey Concept: We will create an interactive survey with a dynamic web flow that adjusts based on respondents' answers. This approach ensures that we gather relevant information and engage with potential customers effectively.

Survey Flow

Initial Engagement:

  • Respondents start with general questions to assess their familiarity with WeCurate and their interest in our showcased brands.


Dynamic Pathway:

  • Based on their responses, the survey will branch into different paths:

    • High Compatibility Path: For respondents showing a strong alignment with WeCurate’s values and product offerings, they will be directed to more specific questions about their business needs and interest in partnerships.

    • General Path: For other respondents, the survey will continue with general questions to understand their preferences and contact information.


High Compatibility Outcome:

  • Respondents who are identified as highly compatible will receive a message: "Congratulations, it looks like we are a match. Let's talk. Schedule a time or stop by our booth to get a special gift."

  • They will be directed to a calendar to book a meeting with WeCurate representatives.


General Outcome:

  • All other respondents will be offered a custom poker chip from WeCurate with their personalized QR code.

  • The QR code can be customized to either link to their WhatsApp or direct visitors to their website.

  • The poker chip is designed to grab attention and facilitate easy communication throughout the event.

Benefits


  • Personalized Engagement: The dynamic survey flow ensures that each respondent has a tailored experience, making them feel valued and understood.

  • Qualified Leads: By directing highly compatible respondents to book meetings, we can focus our efforts on building strategic partnerships with the most promising leads.

  • Increased Visibility: The custom poker chips with QR codes will keep WeCurate top of mind and make it easy for others to connect with our brand and with each other.


Conclusion


Conclusion: This survey campaign is designed to maximize WeCurate’s impact at Cosmoprof Las Vegas by ensuring that we connect with the right people and provide an engaging experience for all respondents. Through personalized interactions and innovative marketing materials, we aim to strengthen our brand presence and build lasting partnerships.


WeCurate Survey

list

Awareness Interest

Awareness Interest

branding_watermark

Brand Perception

Brand Perception

eco

Sustainability Luxury

Sustainability Luxury

Start Survey

Start Survey

About WeCurate

About WeCurate

WeCurate Survey Web Flow Design

High Compatibility Path:

Question 4: Product Interest

  • Question: "Which of the following brands showcased by WeCurate are you most interested in learning more about?" (Select all that apply)

  • Options:

    • Oryza Lab

    • L.T Piver

    • The Smilist

    • MonPure Haircare

    • The Dead Sea Co.

    • Martine De Richeville

Question 5: Purchase Behavior

  • Question: "Have you previously purchased any products from the brands WeCurate represents?"

  • Options:

    • Yes

    • No

Question 6: Partnership Interest

  • Question: "Are you interested in exploring potential partnerships or collaborations with WeCurate?"

  • Options:

    • Yes

    • No

Question 7: Buyer/Retailer Information

  • Question: "What type of business do you represent?"

  • Options:

    • Retailer

    • Distributor

    • Beauty Professional

    • Other (Please specify)

Booking a Meeting:

  • Message: "Congratulations, it looks like we are a match. Let's talk. Schedule a time or stop by our booth to get a special gift."

  • Action: Direct them to a calendar to book a meeting.


General Path:

Question 4: Market Penetration

  • Question: "In which regions are you primarily interested in expanding your product offerings?"

  • Options:

    • EU

    • UK

    • US

    • Other (Please specify)


Question 5: Brand Development

  • Question: "What support services are you most interested in receiving from WeCurate?"

  • Options:

    • Brand Development

    • Market Penetration Strategies

    • Marketing and PR

    • Strategic Partnerships

    • Other (Please specify)


Question 6: Feedback and Suggestions

  • Question: "Do you have any suggestions or feedback on how WeCurate can better serve your business needs?"


Contact Information:

  • Question: "Please provide your contact information to receive a custom poker chip with your QR code."

  • Fields:

    • Name

    • Email

    • Phone Number

    • Preferred QR Code Link (WhatsApp or Website)